One of the perils of op-ed news reporting is that you must stake your claim immediately. At the very first scent of a story, you must say, “I am on the left side of this situation, and on the right side of that!”
Oh, it is sometimes an embarrassing profession, indeed.
Anticipating the 25th anniversary of its debut during a Superbowl ad, AAPLinvestors has run some choice quotes from the Mac’s first reviews. Here’s my fave:
“The nature of the personal computer is simply not fully understood by companies like Apple (or anyone else for that matter). Apple makes the arrogant assumption of thinking that it knows what you want and need. It, unfortunately, leaves the “why” out of the equation — as in “why would I want this?” The Macintosh uses an experimental pointing device called a ‘mouse’. There is no evidence that people want to use these things. I dont want one of these new fangled devices.”
––San Francisco Examiner, John C. Dvorak, 19 Feb. 1984